STRATEGIC PLANNING + MARKETING MANAGEMENT

    • Defining long-term goals and aligning them with organizational objectives.

    • Analyzing market trends, competitive landscape, and relevant verticals.

    • Developing actionable strategies to achieve business growth and success.

    • Setting KPIs to track performance and measure progress.

    • Allocating resources effectively to support strategic initiatives.

    • Gathering data on industry trends and consumer preferences.

    • Analyzing competitors and identifying market gaps or opportunities.

    • Identifying what the company is truly in the business of selling.

    • Conducting surveys for consumer insights.

    • Synthesizing findings to inform business strategies and decisions.

    • Creating a marketing budget for the year.

    • Monitoring budget spend and ROI across marketing efforts.

    • Tracking campaign performance through key metrics and KPIs.

    • Analyzing data to evaluate the effectiveness of tactics.

    • Providing insights and recommendations for future campaigns.

    • Creating visual reports to communicate results to stakeholders.

SOCIAL MEDIA + META ADVERTISING

    • Content creation and scheduling for consistent brand presence.

    • Engaging with audiences through comments and messages.

    • Coordinating with influencers and collaborators for brand-aligned content.

    • Monitoring trends and analyzing performance metrics.

    • Managing and optimizing social media campaigns.

    • Maintaining brand integrity across all platforms.

    • Setting up and optimizing Meta ad campaigns.

    • Targeting audiences using detailed demographics and behaviors.

    • Monitoring ad performance and adjusting strategies.

    • Managing budgets to maximize ROI.

    • A/B testing creatives for better engagement.

WEB + COMMERCE + GOOGLE

    • Optimizing business information for accuracy and visibility.

    • Managing reviews and responding to customer feedback.

    • Posting regular content to engage and inform customers.

    • Updating photos, hours, and offers to attract customers.

    • Setting up and optimizing Google Ads Search & Display campaigns

    • Managing keyword selection and bidding strategies for effectiveness.

    • Monitoring ad performance and adjusting for improved results.

    • Analyzing metrics to track ROI and optimize campaigns.

    • Conducting client consultations to understand specific website requirements.

    • Designing a structured, intuitive site layout on Squarespace or Shopify

    • Developing responsive, mobile-friendly designs to ensure cross-platform compatibility.

    • Integrating essential features, such as contact forms and e-commerce functionality.

    • Performing comprehensive testing to ensure functionality, speed, and SEO optimization.

    • Analyzing client needs to create a tailored e-commerce platform.

    • Designing user-friendly navigation for seamless shopping experiences.

    • Integrating secure payment gateways and checkout processes.

    • Setting up product categories, descriptions, and inventory management systems.

    • Implementing CRM tools, retargeting tactics, and social/email integrations.

CONTENT CREATION

    • Creating visually appealing designs that align with brand identity.

    • Developing logos, typography, and colour schemes for consistency.

    • Designing marketing materials like brochures, banners, and social media.

    • Ensuring designs are optimized for various digital and print platforms.

    • Creating a brand standards guide and logo kit for consistency.

    • Crafting persuasive content to drive customer engagement and conversions.

    • Writing clear, concise messaging for ads, emails, and websites.

    • Creating impactful taglines, slogans, and media releases.

    • Writing optimized web content, blogs, and newsletters for SEO.

    • Ensuring brand voice consistency across all marketing materials.

    • Capturing high-quality images of products, people, and teams.

    • Styling and arranging elements to enhance visual appeal and reactions.

    • Writing strategy and shot lists to ensure all necessary images are captured and utilized.

    • Editing and retouching photos for polished, professional results.

    • Creating images for web, print, digital ads, social media, etc.

    • Leveraging video for marketing and advertising campaigns.

    • Creating short, snippet-sized videos for engaging social media content.

    • Planning and scripting video concepts to align with brand messaging.

    • Crafting storyboards and directing scenes for seamless creativity and impact.

    • Outsourcing larger, longer projects to third-party videographers when needed.

DIGITAL + PRINT ADVERTISING

    • Planning and executing multi-platform ad campaigns.

    • Targeting audiences through data-driven strategies.

    • Optimizing ad performance with analytics and insights.

    • Managing budgets for maximum ROI.

    • A/B testing creatives and ad placements.

    • Designing and placing ads in print media

    • Selecting publications based on target audience demographics.

    • Procuring media kits, pricing and ad placement with publishers.

    • Ensuring high-quality print production and design consistency.

    • Tracking ad performance and audience reach.

    • Designing promotional items like branded apparel.

    • Creating marketing materials such as brochures, flyers, and posters.

    • Developing swag to enhance brand visibility and engagement.

    • Designing tradeshow booths that attract attention and drive interaction.

    • Creating lead generation assets like QR code-driven signage and forms.

    • manage ad development

    • develop campaigns

    • execute script writing

    • assist with production

    • Designing and printing targeted direct mail campaigns.

    • Managing mailing lists for precise audience targeting.

    • Coordinating distribution and delivery schedules.

    • Tracking response rates and campaign effectiveness.

    • Ensuring compliance with postal regulations and guidelines.

CRM + PR

    • Crafting clear, concise messages for effective customer engagement.

    • Address inquiries promptly across multiple communication channels.

    • Maintaining consistent brand voice and tone in all interactions.

    • Assisting with reviews and replies effectively.

    • Personalizing communications to enhance customer satisfaction and loyalty.

    • Developing loyalty programs to incentivize repeat customer purchases.

    • Creating points and reward systems to boost engagement.

    • Assisting with appreciation events to strengthen customer relationships.

    • Integrating sponsorships and community involvement with PR initiatives.

BRAND IDENTITY, POSITION + PROMOTION

    • Defining brand identity, values, and unique selling propositions.

    • Conducting market research to align brand with target audience

    • Identifying a brand’s unique selling features to differentiate it.

    • Understanding what the brand stands for and its mission.

    • Analyzing the audience's perception of the brand.

    • Designing a unique and recognizable logo for brand identity.

    • Creating consistent visual elements like color schemes and typography.

    • Developing branded materials such as packaging and business cards.

    • Crafting an aesthetically cohesive look for all marketing assets.

    • Ensuring designs align with brand values and audience expectations.

    • Designing product packaging that reflects brand identity and appeal and ensuring packaging functionality.

    • Creating eye-catching designs to stand out on store shelves.

    • Planning product launches and big unveils with strategic packaging.

    • Conducting consumer research to ensure packaging resonates with target audience.

    • Providing consumer tradeshow support with branded packaging and displays.

    • Creating promotional swag to enhance brand visibility and engagement.

    • Designing product labels that communicate key information clearly and attractively.

LEAD GEN + EMAIL MARKETING

    • Identifying and capturing potential leads through targeted outreach.

    • Nurturing leads with personalized content and engagement strategies.

    • Qualifying prospects based on interest and readiness to buy.

    • Tracking funnel stages to identify drop-off points.

    • Converting prospects into customers with effective follow-ups.

    • Creating engaging "Tag to Win" and "Enter to Win" campaigns.

    • Promoting contests via social media and email channels.

    • Collecting leads through entry forms and tagging mechanisms.

    • Tracking participant engagement and contest entries for follow-ups.

    • Designing engaging email campaigns tailored to target audiences.

    • Creating engaging content that aligns with audience interests and goals.

    • Crafting persuasive copy to drive action and conversions.

    • Monitoring and reporting on open rates, click-throughs, and performance.

    • Analyzing data to refine future email marketing strategies.

HIRING CAMPAIGNS + STAFF ENGAGEMENT

    • Creating compelling job ads to attract top talent.

    • Targeting the right candidates through various platforms.

    • Developing employer branding strategies to enhance company image.

    • Managing job postings and tracking applicant responses.

    • Analyzing campaign performance and adjusting for better results.

    • Crafting clear, engaging content for internal communication.

    • Highlighting key company updates and achievements.

    • Designing employee contests to boost morale and engagement.

    • Encouraging social media participation to increase brand visibility.

    • Engaging employees as brand ambassadors through incentives and recognition.