
STRATEGIC PLANNING + MARKETING MANAGEMENT
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Defining long-term goals and aligning them with organizational objectives.
Analyzing market trends, competitive landscape, and relevant verticals.
Developing actionable strategies to achieve business growth and success.
Setting KPIs to track performance and measure progress.
Allocating resources effectively to support strategic initiatives.
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Gathering data on industry trends and consumer preferences.
Analyzing competitors and identifying market gaps or opportunities.
Identifying what the company is truly in the business of selling.
Conducting surveys for consumer insights.
Synthesizing findings to inform business strategies and decisions.
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Creating a marketing budget for the year.
Monitoring budget spend and ROI across marketing efforts.
Tracking campaign performance through key metrics and KPIs.
Analyzing data to evaluate the effectiveness of tactics.
Providing insights and recommendations for future campaigns.
Creating visual reports to communicate results to stakeholders.
SOCIAL MEDIA + META ADVERTISING
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Content creation and scheduling for consistent brand presence.
Engaging with audiences through comments and messages.
Coordinating with influencers and collaborators for brand-aligned content.
Monitoring trends and analyzing performance metrics.
Managing and optimizing social media campaigns.
Maintaining brand integrity across all platforms.
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Setting up and optimizing Meta ad campaigns.
Targeting audiences using detailed demographics and behaviors.
Monitoring ad performance and adjusting strategies.
Managing budgets to maximize ROI.
A/B testing creatives for better engagement.
WEB + COMMERCE + GOOGLE
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Optimizing business information for accuracy and visibility.
Managing reviews and responding to customer feedback.
Posting regular content to engage and inform customers.
Updating photos, hours, and offers to attract customers.
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Setting up and optimizing Google Ads Search & Display campaigns
Managing keyword selection and bidding strategies for effectiveness.
Monitoring ad performance and adjusting for improved results.
Analyzing metrics to track ROI and optimize campaigns.
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Conducting client consultations to understand specific website requirements.
Designing a structured, intuitive site layout on Squarespace or Shopify
Developing responsive, mobile-friendly designs to ensure cross-platform compatibility.
Integrating essential features, such as contact forms and e-commerce functionality.
Performing comprehensive testing to ensure functionality, speed, and SEO optimization.
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Analyzing client needs to create a tailored e-commerce platform.
Designing user-friendly navigation for seamless shopping experiences.
Integrating secure payment gateways and checkout processes.
Setting up product categories, descriptions, and inventory management systems.
Implementing CRM tools, retargeting tactics, and social/email integrations.
CONTENT CREATION
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Creating visually appealing designs that align with brand identity.
Developing logos, typography, and colour schemes for consistency.
Designing marketing materials like brochures, banners, and social media.
Ensuring designs are optimized for various digital and print platforms.
Creating a brand standards guide and logo kit for consistency.
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Crafting persuasive content to drive customer engagement and conversions.
Writing clear, concise messaging for ads, emails, and websites.
Creating impactful taglines, slogans, and media releases.
Writing optimized web content, blogs, and newsletters for SEO.
Ensuring brand voice consistency across all marketing materials.
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Capturing high-quality images of products, people, and teams.
Styling and arranging elements to enhance visual appeal and reactions.
Writing strategy and shot lists to ensure all necessary images are captured and utilized.
Editing and retouching photos for polished, professional results.
Creating images for web, print, digital ads, social media, etc.
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Leveraging video for marketing and advertising campaigns.
Creating short, snippet-sized videos for engaging social media content.
Planning and scripting video concepts to align with brand messaging.
Crafting storyboards and directing scenes for seamless creativity and impact.
Outsourcing larger, longer projects to third-party videographers when needed.
DIGITAL + PRINT ADVERTISING
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Planning and executing multi-platform ad campaigns.
Targeting audiences through data-driven strategies.
Optimizing ad performance with analytics and insights.
Managing budgets for maximum ROI.
A/B testing creatives and ad placements.
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Designing and placing ads in print media
Selecting publications based on target audience demographics.
Procuring media kits, pricing and ad placement with publishers.
Ensuring high-quality print production and design consistency.
Tracking ad performance and audience reach.
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Designing promotional items like branded apparel.
Creating marketing materials such as brochures, flyers, and posters.
Developing swag to enhance brand visibility and engagement.
Designing tradeshow booths that attract attention and drive interaction.
Creating lead generation assets like QR code-driven signage and forms.
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manage ad development
develop campaigns
execute script writing
assist with production
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Designing and printing targeted direct mail campaigns.
Managing mailing lists for precise audience targeting.
Coordinating distribution and delivery schedules.
Tracking response rates and campaign effectiveness.
Ensuring compliance with postal regulations and guidelines.
CRM + PR
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Crafting clear, concise messages for effective customer engagement.
Address inquiries promptly across multiple communication channels.
Maintaining consistent brand voice and tone in all interactions.
Assisting with reviews and replies effectively.
Personalizing communications to enhance customer satisfaction and loyalty.
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Developing loyalty programs to incentivize repeat customer purchases.
Creating points and reward systems to boost engagement.
Assisting with appreciation events to strengthen customer relationships.
Integrating sponsorships and community involvement with PR initiatives.
BRAND IDENTITY, POSITION + PROMOTION
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Defining brand identity, values, and unique selling propositions.
Conducting market research to align brand with target audience
Identifying a brand’s unique selling features to differentiate it.
Understanding what the brand stands for and its mission.
Analyzing the audience's perception of the brand.
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Designing a unique and recognizable logo for brand identity.
Creating consistent visual elements like color schemes and typography.
Developing branded materials such as packaging and business cards.
Crafting an aesthetically cohesive look for all marketing assets.
Ensuring designs align with brand values and audience expectations.
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Designing product packaging that reflects brand identity and appeal and ensuring packaging functionality.
Creating eye-catching designs to stand out on store shelves.
Planning product launches and big unveils with strategic packaging.
Conducting consumer research to ensure packaging resonates with target audience.
Providing consumer tradeshow support with branded packaging and displays.
Creating promotional swag to enhance brand visibility and engagement.
Designing product labels that communicate key information clearly and attractively.
LEAD GEN + EMAIL MARKETING
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Identifying and capturing potential leads through targeted outreach.
Nurturing leads with personalized content and engagement strategies.
Qualifying prospects based on interest and readiness to buy.
Tracking funnel stages to identify drop-off points.
Converting prospects into customers with effective follow-ups.
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Creating engaging "Tag to Win" and "Enter to Win" campaigns.
Promoting contests via social media and email channels.
Collecting leads through entry forms and tagging mechanisms.
Tracking participant engagement and contest entries for follow-ups.
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Designing engaging email campaigns tailored to target audiences.
Creating engaging content that aligns with audience interests and goals.
Crafting persuasive copy to drive action and conversions.
Monitoring and reporting on open rates, click-throughs, and performance.
Analyzing data to refine future email marketing strategies.
HIRING CAMPAIGNS + STAFF ENGAGEMENT
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Creating compelling job ads to attract top talent.
Targeting the right candidates through various platforms.
Developing employer branding strategies to enhance company image.
Managing job postings and tracking applicant responses.
Analyzing campaign performance and adjusting for better results.
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Crafting clear, engaging content for internal communication.
Highlighting key company updates and achievements.
Designing employee contests to boost morale and engagement.
Encouraging social media participation to increase brand visibility.
Engaging employees as brand ambassadors through incentives and recognition.